XiaomEat

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (23/07/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Agenda (23/07/2024): Pitch Presentation Industry Feedback Individual Updates Changes in previous product link : https://docs.google.com/document/d/1dhNtHqPYF9No0sW0TwZqvogFxNU-6OfMQ5C1de5sGAo/edit?usp=sharing INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) During last Tuesday class, we received some feedback from Ms. Steph before our pitch presentation on Thursday. I made changes to our slogan part after receiving feedback from Ms. Steph as our campaign objective was unclear. Additionally, we did not have raw material cost in our costing part. Hence, I contacte...

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (16/07/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Agenda (16/07/2024): Prototype Process Presentation Slides Individual Tasks INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) During tutorial class, my groupmates and I decided to modify our main packaging due to its excessive size and "spacy" appearance. After extensive discussion and soliciting feedback from everyone, we finally implemented some changes. My groupmates and I decided to meet on Friday (19/7/24) to finish our entire product mockup. I have completed the design rationale and slogan for the slide. However, I will still continue to make changes and i...

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (09/07/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Agenda (09/07/2024): Prototype Process Presentation Slides Individual Tasks INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) My groupmates and I started working on our prototype during our last tutorial class, as the presentation will be next week. At first, my groupmates and I discussed our prototypes' materials—both our products and packaging. We decided to use boxes, clay, and colour paper to build our prototype. My groupmates and I decided to hold a meeting on Friday (12/7/24) to build our prototype. On the same day, we also discussed in more detail our task...

EXERCISE 2: INDIVIDUAL MINDMAP Burger mind map link:  https://drive.google.com/drive/folders/14sEHjCVhr62igmXWxex8T67NP5xKjAlh?usp=drive_link Ideation 1, 2 & 3 link: https://drive.google.com/drive/folders/1ozOs8Xns3nJeJ9XO5KDDF1yPWBRdjy9d?usp=sharing      Sketches:  https://drive.google.com/drive/folders/18cI-BAfWxzjXENTs1Ed_8kSvEY-ORtVA?usp=drive_link Smartphone + Food Smartphone: Xiaomi Vision & Mission - Build products at honest price & User-friendly MIUI system Strengths - Affordable pricing Opportunities - E-commerce, Partnerships Evolution - First product, founded location: China company USP - Affordability, sustainability. variety, quality Fast food Industry (DICOS: reference) Eco-friendly Affordable price, local menu Offer plant-based meat Opportunities - Partnering with food delivery companies Benefits - Quick to prepare Summary Formerly known as a hamburger, the burger is a widely consumed food item globally. Some nations, such as China ...

Exercise 2: Ideation   Mindmap 1:   https://www.canva.com/design/DAGId6uNeYg/5I7yImlqwh7IlZa0j27q7g/view?utm_content=DAGId6uNeYg&utm_campaign=designshare&utm_medium=link&utm_source=editor Mindmap 2:   https://www.canva.com/design/DAGJGVoVc9s/14IIvSy58V5K218eDZKhgQ/view?utm_content=DAGJGVoVc9s&utm_campaign=designshare&utm_medium=link&utm_source=editor Mindmap 3: https://www.canva.com/design/DAGJHe38rQk/LmXxAghAm-PP3odoah83bg/view?utm_content=DAGJHe38rQk&utm_campaign=designshare&utm_medium=link&utm_source=editor Ideation Sketch: https://1drv.ms/p/s!AkMJ-GDuP3NqkG9-uj9OM18ciXhC Fast Food Elements: ·       Bite-sized pieces similar to chicken nuggets, a familiar and popular fast food option. ·       Crispy Breading: Panko breadcrumbs are commonly used in fast food for their crispy texture. ·       Dipping Sauces: The inclusion of dipping sau...

  Marcus Ng Jing Han 0136814 link for all mind maps: https://www.canva.com/design/DAGITybqDaw/VK_1LU2dFMG_3h-2_OgBXQ/edit?utm_content=DAGITybqDaw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Fast food (wraps) mind map Fast food idea #1 (Mieats) Fast food elements - convenient, ready to go - fast to make - affordable price - flexibility (order in stores, or at home) -use of warm colors (e.g. KFC, MCD) Smartphone elements - minimalistic design - affordability while remaining constant quality - innovative concept - eco-friendly packaging/ materials Fast food idea #2 (Noodle trouble) Fast food elements - convenient, ready to go - fast to make - affordable price - flexibility (order in stores, or at home) -use of warm colors (e.g. KFC, MCD) Smartphone elements - minimalistic design - affordability while remaining constant quality - innovative concept - eco-friendly packaging/ materials Summary Both ideations that I have come up in this phase has been thro...

 EXERCISE 2 : MINDMAP Fries Mindmap :  https://drive.google.com/drive/folders/1-6fVUupHQk0Y6voktDCOZ9rzTc71N0xB Mindmap Product 1:  https://drive.google.com/drive/folders/1-7Rs1XkapaL0k97FzyiI8InkPIodhHdz Mindmap Product 2 :  https://drive.google.com/drive/folders/1-9u1VTY8CrC2TxsszQpNaJB7nl117wuj SMARTPHONE + FOOD 1. USP (MCDONALD)  High Qualities Potato - Their fries is well-known for superior texture and flavor. People often go to mcdonald just for their fries.  Consistently golden and crispy - Mcdonald's fries is known for their crispy fries and they are fried to perfection everytime.  Well- Balanced seasoning : Their seasoning is always well balanced with a perfect blend of salt and delicious taste.  Unique : Mcdonald's fries does not taste like any other fast food chain. They have their own flavour. They came in with variety of fries too like curly fries and mcshaker fries. 2. USP : XIAOMI  Xiaomi has high quality phone and high specs a...

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Group Ideation Mindmap:  EAT MI - Whiteboard (canva.com) Logo:  EAT MI - Logo (canva.com)   Sketches :  Meal Appearance Packaging

                                                              Exercise 2 : Mindmap Fried Chicken Mindmap:  Fried Chicken Mindmap.pdf - Google Drive Product 1 Mindmap (XIAOFRY fried chicken):  XIAOFRY fried chicken.pdf - Google Drive Product 2 Mindmap (ByBiteCo fried chicken): https://drive.google.com/file/d/1NRc-u5vPI67H5b2uyvHQE61aDMQzSu5g/view?usp=drive_link Smartphone + Food: 1.  USPs (KFC) Special Recipe and unique taste The company’s branding emphasised the fact that its chicken is made with a special recipe that makes it taste better than other fast food chicken, it is a unique blend of 11 herbs and spices. KFC creates customised and locally preferred food to target audiences across different geographies and cultures Ensure good quality and freshness Wide Range of Menu Food & Bev...