EXERCISE 2: IDEATION (PERAVIN A/L JAYAKUMAR 0136999)

Exercise 2: Ideation

 

Mindmap 1: 

https://www.canva.com/design/DAGId6uNeYg/5I7yImlqwh7IlZa0j27q7g/view?utm_content=DAGId6uNeYg&utm_campaign=designshare&utm_medium=link&utm_source=editor


Mindmap 2: 

https://www.canva.com/design/DAGJGVoVc9s/14IIvSy58V5K218eDZKhgQ/view?utm_content=DAGJGVoVc9s&utm_campaign=designshare&utm_medium=link&utm_source=editor


Mindmap 3:

https://www.canva.com/design/DAGJHe38rQk/LmXxAghAm-PP3odoah83bg/view?utm_content=DAGJHe38rQk&utm_campaign=designshare&utm_medium=link&utm_source=editor


Ideation Sketch:

https://1drv.ms/p/s!AkMJ-GDuP3NqkG9-uj9OM18ciXhC


Fast Food Elements:

·      Bite-sized pieces similar to chicken nuggets, a familiar and popular fast food option.

·      Crispy Breading: Panko breadcrumbs are commonly used in fast food for their crispy texture.

·      Dipping Sauces: The inclusion of dipping sauces like vegan ranch is a classic fast food element.

 

Smartphone Elements:

·     Target Audience: Both nugget ideas target audiences who might be interested in healthy alternatives or plant-based options, trends that can be found on recipe blogs and social media accessible through smartphones.

 

Potential Marketing: The nuggets being perfect for snacks, which aligns with the on-the-go nature of smartphone use. Eye-catching food photos shared on social media could be a marketing strategy.

 

Summary: Chicken nuggets are a popular fast food item consisting of bite-sized pieces of chicken meat that are breaded or battered and then deep-fried or baked. They are typically made with white meat chicken, and come in a variety of shapes and sizes. While convenient and tasty, they are generally considered to be unhealthy due to their high fat content.


Reflection: From conducting several market research, I was finally able to come up with two ideations of chicken nuggets in specific with the combination of using elements of a smartphone brand. I gained numerous analytical skills as well as organizational skills from creating the ideation process of my chosen fast food.

 

References:

10 things you probably didn’t know about McDonald’s Chicken McNuggets. (n.d.). https://corporate.mcdonalds.com/corpmcd/our-stories/article/10-things-mcnuggets.html

Morgan, W. (2024, January 31). Who invented chicken nuggets? Was it McDonald’s? | Sporked. Sporked. https://sporked.com/article/who-invented-chicken-nuggets/

Rotondi, J. P., & Rotondi, J. P. (2023, May 9). Who invented chicken nuggets? HISTORY. https://www.history.com/news/who-invented-chicken-nuggets-mcdonalds

Rude, E. (2016, August 2). Secrets of the Chicken Nugget: A Surprising history. TIME. https://time.com/4431334/history-chicken-nuggets/

 “The Story of Chicken McNuggets” by Emily Kazenmayer. (2015, December 14). The Story of Stuff: Case Studies. https://fspstoryofstuffblog.wordpress.com/the-story-of-chicken-mcnuggets-by-emily-kazenmayer/

Thrillist News. (2020, July 30). The crispy history of McDonald’s Chicken McNuggets. Thrillist. https://www.thrillist.com/news/nation/history-of-chicken-mcnuggets 

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