EXERCISE 2: MINDMAP (0137459 KHOO KAI XUEN)

                                                 Exercise 2 : Mindmap

Fried Chicken Mindmap: Fried Chicken Mindmap.pdf - Google Drive

Product 1 Mindmap (XIAOFRY fried chicken): XIAOFRY fried chicken.pdf - Google Drive

Product 2 Mindmap (ByBiteCo fried chicken): https://drive.google.com/file/d/1NRc-u5vPI67H5b2uyvHQE61aDMQzSu5g/view?usp=drive_link

Smartphone + Food:
1. USPs (KFC)

  • Special Recipe and unique taste

    • The company’s branding emphasised the fact that its chicken is made with a special recipe that makes it taste better than other fast food chicken, it is a unique blend of 11 herbs and spices.

  • KFC creates customised and locally preferred food to target audiences across different geographies and cultures

  • Ensure good quality and freshness

  • Wide Range of Menu Food & Beverage

  • Finger lickin’ good!

  • Offers a loyalty program that rewards customers for their purchases


(Texas Chicken)

  • Legendary Hand-Crafted Meals

    • Each meal is made with extra care especially for you. No corners cut, no compromises, and no limits to satisfy even the biggest of appetites.

  • Authentic Flavour

    • Texas Chicken emphasises its Southern-style fried chicken, claiming to offer an authentic taste reminiscent of home-cooked Southern recipes.

  • Quality Ingredients

    • They highlight the use of high-quality chicken and other ingredients, aiming to appeal to consumers looking for better quality fast food.

  • Variety and Value

    • Texas Chicken offers a variety of menu options beyond just fried chicken, including sides like mashed potatoes, coleslaw, and biscuits, catering to a broader audience.

  • Unique Honey Butter Biscuits (BHC Chicken- Better & Happier Choice)

  • the No.1 brand power and Korea's No.1 Chicken Brand.

  • High-Oleic Sunflower Oil

    • BHC uses high-oleic sunflower oil, rich in unsaturated fatty acids and vitamin E, as frying oil. It aims to lower cholesterol levels and promote better blood circulation.

  • Quality Control Systems management

    • To ensure top-notch taste, hygiene, and service, BHC conducts QCS education, inspections, and management, encompassing quality, cleanliness, and service standards

  • Ranked 6 Times on the top 100 Franchises in Korea

2. USP (XIAOMI)
  • Offering high product quality with great specs 
  • Affordable prices

Summary: Fried chicken is a tasty and uncomplicated dish made by coating chicken pieces in seasoned flour and deep-frying them until they achieve a golden brown, crispy finish. The result is succulent, juicy chicken encased in a crunchy outer layer. Despite its apparent simplicity, the true appeal of fried chicken is in the subtle details.There are many different chicken each with different recipe all around the world.

Reflection: Creating a mind map about fried chicken allowed me to delve into the details of its preparation and more. As I progressed through the research and sketching process, I gained insights and inspiration from the various techniques and flavors involved in making fried chicken. This experience has motivated me to innovate new products and offer customers a wider range of options to suit their preferences.

Reference:

  1. AmorGibson. (2023, March 30). KFC SWOT Analysis: A Delectable & Detailed Report . 

https://swothub.com/kfc-swot-analysis/


  1. Ansari, A. (2022, May 15). Origin & History of Fried Chicken. Southern Fry Kings. https://www.southernfrykings.com/blogs/blog/the-origin-of-fried-chicken-history-background


  1. bhc Chicken Global. (n.d.). Bhc GLOBAL. Retrieved June 26, 2024, from https://bhcchicken.global/about/no-1-k-chicken/


  1. Davies, B. (2022, July 25). 13 Styles Of Fried Chicken Around The Globe. Tasting Table. 

https://www.tastingtable.com/939297/styles-of-fried-chicken-around-the-globe/


  1. Home. (n.d.). Malaysia.texaschicken.com. 

https://malaysia.texaschicken.com/


  1. Jurevicius, O. (2021, October 21). KFC SWOT Analysis - SM Insight. Strategic Management Insight. https://strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis/


  1. KFC Marketing Strategy 2024: A Case Study | Simplilearn. (2022, July 15). Simplilearn.com. https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/kfc-marketing-strategy-case-study#:~:text=KFC%20Consumer%20Profile%20KFC%20uses%20demographic%20segmentation%20to


  1. KFC Menu Prices in Malaysia 2023. (n.d.). Menuprice.co. https://menuprice.co/my/kfc-menu


  1. Learnovate, M. I. M. (2023, January 14). KFC Marketing Analysis: SWOT, Segmentation, Marketing Mix. MIM Learnovate. https://mimlearnovate.com/kfc-marketing-analysis-swot-segmentation-marketing-mix/#Target_Market_of_KFC


  1. Onar, M. (2023, June 20). KFC’s Marketing Strategy and “Finger Lickin’ Good” Advertising Campaigns. Digital Agency Network. https://digitalagencynetwork.com/kfc-marketing-strategy-and-advertising-campaigns/


  1. Ratan. (2022, August 24). Texas Chicken Menu Price List Malaysia (August 2023). MalayMenu. 

https://www.malaymenu.com/texas-chicken-menu/


  1. richkym. (2022, February 22). Should You Buy A Xiaomi Phone? PROS & CONS (From An Actual User). Www.knowyourmobile.com. https://www.knowyourmobile.com/phones/should-you-buy-a-xiaomi-phone-pros-cons/


  1. Schafer, C. (2024, February 13). What Is Fried Chicken. Recipes.net. https://recipes.net/articles/what-is-fried-chicken/


  1. SWOT - Texas Chicken (Final) - SWOT Analysis Strength:  Strategy: In Muslim countries, Texas. (n.d.). StuDocu. https://www.studocu.com/row/document/university-of-dhaka/english-literature/swot-texas-chicken-final/6120221


       15. Team, M. S. (n.d.). KFC SWOT Analysis - Key Strengths & Weaknesses. MBA Skool.             Retrieved June 24, 2024, from

https://www.mbaskool.com/swot-analysis/food-and-beverages/585-kfc.html


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