WIP 9 (16 JULY 2024)

GROUP 4 NAME: XiaomEat

SmartPhone Brand: XIAOMI

Attendance (16/07/24):

Each member's roles:

Agenda (16/07/2024):

INDIVIDUAL REPORTING

Vanessa Anak Edwin (0137467)

During tutorial class, my groupmates and I decided to modify our main packaging due to its excessive size and "spacy" appearance. After extensive discussion and soliciting feedback from everyone, we finally implemented some changes.
My groupmates and I decided to meet on Friday (19/7/24) to finish our entire product mockup.
I have completed the design rationale and slogan for the slide. However, I will still continue to make changes and improvements on my part.
I am currently still working on my tactical ideas. I plan to transition my tactical ideas from physical events to promotional items, a voucher, and a poster.
Fortunately, my groupmates and I finished our entire product mockup by today and will ask for Ms. Steph's feedback for the last time in our next lecture class.

Khoo Kai Xuen (0137459)

On Tuesday class we continue to figure how to modify our packaging box
Then we arranged a meeting on Friday to work on our packaging together, and prepare for the pitch presentation on the coming week
I have done with the overview of XIAOMI & fast food industry and introduction of product
I will continue working on the digital tactical ideas, where i will be doing the Social Media, website and KOL Marketing
For Social Media, An Instagram Profile is created.
Additionally, a website is created, consumer can scan the QR code and enter the website directly.
For KOL Marketing, I will be using XIAOMI's Brand Ambassador BamBam from GOT7, and for KOL, I choose MS KUAN and she has the engagement range of 3.54%

Lim En Zhi(0137263)

Tuesday class - we did get some feedback from ms steph. Discuss on how to modify our box.
Friday - meeting and did modify together , box turns out great and more practical than the first outcome.
Pitch presentation : I have done the logo and in the process of justifying the logo design . Also Im in the process of making video clip for the overview of new fast food brand
KOL -Advertisement . I took shots today . Everyone cooperated.

Marcus Ng Jing Han (0136814)

Today (Friday) me and my teammates had a meet up and continued to work on and finish our fast food prototype.
We also filmed some clips for our product advertisement
As we have mostly finished up our prototype, we have proceeded to work on our presentation
I have done brand new and updated sketches for our finalized product
Pitch presentation: I will continue to work on costing and promotional items (tactical idea) such as limited merchandises (badges)

Peravin(0136999)

On Tuesday, we spotted some errors in our main packaging and decided to meet on Friday to finalize the design as well making some changes and adjustments to it.
I have also completed the tender bites packaging.
For the pitch presentation I will present the overview for the smartphone brand and fast food industry. I will make some changes to it before next Thursday.
I will also work on the physical tactical idea.

XiaomEat