EXERCISE 2: VANESSA ANAK EDWIN (0137467)

EXERCISE 2: INDIVIDUAL MINDMAP

Burger mind map link: https://drive.google.com/drive/folders/14sEHjCVhr62igmXWxex8T67NP5xKjAlh?usp=drive_link

Ideation 1, 2 & 3 link: https://drive.google.com/drive/folders/1ozOs8Xns3nJeJ9XO5KDDF1yPWBRdjy9d?usp=sharing    

Sketches: https://drive.google.com/drive/folders/18cI-BAfWxzjXENTs1Ed_8kSvEY-ORtVA?usp=drive_link

Smartphone + Food

Smartphone: Xiaomi

  1. Vision & Mission - Build products at honest price & User-friendly
  2. MIUI system
  3. Strengths - Affordable pricing
  4. Opportunities - E-commerce, Partnerships
  5. Evolution - First product, founded location: China company
  6. USP - Affordability, sustainability. variety, quality
Fast food Industry (DICOS: reference)
  1. Eco-friendly
  2. Affordable price, local menu
  3. Offer plant-based meat
  4. Opportunities - Partnering with food delivery companies
  5. Benefits - Quick to prepare

Summary
Formerly known as a hamburger, the burger is a widely consumed food item globally. Some nations, such as China have their own version of the hamburger known as roujiamo. Burgers are one of the special kinds of fast food as customers able to customized their burger such as the condiments, type of meat as well as flavors.


Reflection
Working on this assignment has definitely enhanced my mind for exploring new things. To be honest, I struggled to think creatively when creating a new product as everything I thought of was already available in the market. Plus, my ideas on my product were limited as I needed to relate my products to Xiaomi's brand. I honestly did my best to think as well as combine all the elements that I could. But I can say that I'm genuinely grateful and happy to learn new things and experience new things. I am also glad to have creative and supportive group members! They are very open to listening to each others' ideas.



References

China Daily. (2024, May 6). Exploring the local fast-food industry in China. China Daily. https://epaper.chinadaily.com.cn/a/202405/06/WS663824a1a310df4030f51495.html

Daxue Consulting. (n.d.). China local fast food: An overview. Daxue Consulting. https://daxueconsulting.com/china-local-fast-food/

History.com Editors. (2020, August 20). Hamburger helpers: The history of America’s favorite sandwich. HISTORY. https://www.history.com/news/hamburger-helpers-the-history-of-americas-favorite-sandwich

IPL.org. (n.d.). Case study of Hot Burger Malaysia’s target market. IPL.org. https://www.ipl.org/essay/Case-Study-Of-Hot-Burger-Malaysias-Target-P33SQCU7ESJP6

MBA Skool. (n.d.). Burger King brand analysis. MBA Skool. https://www.mbaskool.com/brandguide/food-and-beverages/590-burger-king.html

McDo Menu Guide. (n.d.). McDonald's target audience. McDo Menu Guide. https://mcdo-menu-guide.com/target-audience/

My Menu Price. (n.d.). Burger King menu prices. My Menu Price. https://mymenuprice.org/burger-king-menu/

My Menu Price. (n.d.). McDonald's menu prices. My Menu Price. https://mymenuprice.org/mcdonalds-menu/

Prezi. (n.d.). Marketing group presentation: Ramly Burger. Prezi. https://prezi.com/p/bf7i_tfbjwip/marketing-group-presentation-ramly-burger/

Small and Medium Enterprises. (2006, May 21). Ramly Burger grows up. Small and Medium Enterprises Blog. http://smallandmedium.blogspot.com/2006/05/ramlyburger-grows-up.html?m=1

Small Business Chronicle. (n.d.). SWOT analysis of burgers. Small Business Chronicle. https://smallbusiness.chron.com/swot-analysis-burgers-69351.html

South China Morning Post. (2023, October 12). Xiaomi’s internet business sees rapid growth in overseas markets with its growing suite of services. South China Morning Post. https://www.scmp.com/native/business/topics/building-internet-ecosystem/article/3255306/xiaomis-internet-business-sees-rapid-growth-overseas-markets-its-growing-suite-services

The Marcom Avenue. (2022, March 5). How Xiaomi is dominating the global smartphone market. The Marcom Avenue. https://www.themarcomavenue.com/blog/how-xiaomi-is-dominating-the-global-smartphone-market#:~:text=The%20product%20consisted%20of%20high,Xiaomi%20launched%20its%20products%20internationally

Voy Media. (n.d.). Burger King marketing strategy. Voy Media. https://voymedia.com/burger-king-marketing-strategy/ 

What's Cooking America. (n.d.). Hamburger history. What’s Cooking America. https://whatscookingamerica.net/history/hamburgerhistory.htm

Wild Great Wall Adventure Tours. (2021, September 16). Why Chinese eat so much rice. Wild Great Wall. https://wildgreatwall.com/why-chinese-eat-so-much-rice/

Yousaf, M. (n.d.). Unlocking the power of USP: How to define and leverage your unique selling proposition. LinkedIn. https://www.linkedin.com/pulse/unlocking-power-usp-how-define-leverage-your-unique-selling-yousaf/

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