XiaomEat

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (25/06/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Agenda (25/06/2024): Elevator Pitch Presentation INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) This week, we received a briefing regarding elevator pitch presentation the following week. I requested some feedbacks on my ideas from Ms. Steph during tutorial class. I will make certain changes such as renaming my product and brand. Additionally, I will conduct more research for USP to support my Ideation better. I will also conduct additional research and create the packaging for my product. Khoo Kai Xuen  (0137459) This week Ms Steph brief us that we will n...

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (18/06/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Agenda (18/06/2024): Individual Ideation Mind Map Feedback INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) During the lecture class, our lecturer conducted an egg-drop challenge. My group and I discussed what materials to bring and we decided to use boxes and straws as padding to protect the egg. Ms. Steph chose 3 winners and we were one of them! During tutorial class, I continued with my Ideation assignment (Exercise 2). I showed my progress and received feedback from Ms. Steph. I will expand my mind map more further and do some more research. Khoo Kai Xuen ...

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) Group Mindmap: 

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (11/06/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) This week, my group members and I made several changes to our previous mind map and asked for feedback from Ms Steph. We will ask Ms Steph to review it again before submission since there are some changes and additional details that need to be expanded. In preparation for the "egg-drop challenge" in our next class, my group members and I discussed our ideas and materials required to build our packaging. My group members and I will focus more on our ideation process on Exercise 2 after we complete Exercise 1. Khoo K...

GROUP 4 NAME :   XiaomEat SmartPhone Brand:  XIAOMI Attendance (04/06/24): 0137467 Vanessa Anak Edwin  0137459 Khoo Kai Xuen  0137263 Lim En Zhi  0136814 Marcus Ng Jing Han  0136999 Peravin  Agenda (04/06/2024): Research Mindmap Progress ( Individual & Group ) Ideation Plan (Individual) Each member's roles: 0137467 Vanessa Anak Edwin (Leader) 0137459 Khoo Kai Xuen (Secretary) 0137263 Lim En Zhi (Visual Researcher) 0136814 Marcus Ng Jing Han (Treasurer) 0136999 Peravin (Facts Researcher) INDIVIDUAL REPORTING Vanessa Anak Edwin ( 0137467) During lecture session, we were assigned to deliver a pitch presentation to sell a chipped mug. Miss Steph briefed us on our next assignment which involves individual and group ideation during tutorial class. Our group decided to choose 5 fast food items and distribute them among each group members. I will be working on the "burger" ideation and do some research on it. Other than that, our group will work on improvi...

  Exercise 1: Market Research   B. The brands evolution journey + fast food industry evolution journey Brands evolution journey   1. What marked the foundation of Xiaomi and when did it happen? A: Xiaomi was founded on April 6, 2010, by Lei Jun and a group of partners. The company was established with the vision of creating innovative and high-quality technology accessible to everyone.   2. When did Xiaomi introduce its MIUI operating system and what was its significance? A: Xiaomi introduced its MIUI operating system on August 16, 2010. MIUI was significant because it provided a user-friendly interface and frequent updates, which quickly attracted a loyal user base.   3. Where did Xiaomi launch its first smartphone and in what year? A: Xiaomi launched its first smartphone, the Mi 1, in China in August 2011. This device marked Xiaomi's entry into the highly competitive smartphone market.   4. What was Xiaomi's strategy for expanding internationally and when...